3 Reasons Your Business Needs a Website
If you want your business to be taken seriously, the answer is yes, you need a website. If you want your business to be viewed as a hobby rather than a viable company, then no. A website can make or break a business, especially in 2019. Take for example two businesses that offer the same services or products. Potential customers will do a simple Google search to look for the website of the business that has one. If the other one doesn’t have a website, then that business won’t have a chance to win over a customer. Not to mention, a missed customer opportunity could be the difference between staying in business or shutting down. According to research conducted by Forrester Research, a whopping 56% of consumers make a purchase decision based off of search engine queries…aka a quick Google (or Bing or Yahoo) search. The only way a business will show up in a search is if it has a web presence.
Here are the top 3 reasons your business needs a website
One – It allows your business to be taken seriously.
A legitimate business should have a dedicated website. How else can a customer find a product or service that solves a major pain point if they can’t find your business online first? Some would argue that Instagram is enough, but with major social media outages (and it will be expected to continue as more people join the online social media community), potential customers might not find your business online. A website allows customers to find you. Also, the likelihood of a server outage is possible, but not likely because most hosting packages come with the ability to back up your website automatically. Social media could go down for hours at a time, and your audience will not be able to reach you.
Two – Customers can easily find your business.
When you have a website, more than likely, you have a domain. The url is something that you can control, along with the website. Sending customers to yourbusinessname.com is the first step at setting yourself apart from the competition. This will allow potential and current customers to remember your business and come back frequently. Shameless plug: find the perfect domain in our secure online store, members.doyoubranding.com!
Three – Compete in the global marketplace.
Customers no longer have to physically come to a store to receive a product or service. They can go online, pay for what they need and have it delivert (remember that?) to their doorstep. Long story short, your customers can literally be anywhere in this world (maybe even outer space).