Like a lot of things in business, the term branding is complicated. If you’re a new small business owner, here a 4 branding mistakes you’ll want to avoid. Make sure your brand is done right the first time!
You Hired A Logo Designer
A lot of people associate branding with logo design and while your logo is a piece of the puzzle, there is a lot more that goes into branding than logo design.
If you’re serious about your business (of course you are) you’ll want to hire someone that specializes in branding, not just logo design. A brand designer will work with you to figure out how to position your business in front of the right people and will help you develop a solid style to use across your entire company presence – both online and offline.
Thinking Only About Design
There’s much more to branding than just design and the pretty elements. Your brand is the heart and soul of your business. It represents who you are and what your company stands for. Before you start thinking about your design likes and dislikes, you need to think about things like your target audience, your message and how you are different than your competitors. Your brand designer will come up with visual elements that reflect the answers to these questions, so it’s important to have clear answers to these questions.
Following Design Trends
Wood paneling and shag carpet were super cool in the 80s, but not so much now. Instead of following the latest design trends, go for design elements that will stand the test of time. Your design should work in both black and white and color, and be scalable, so you can use it in a variety of ways.
Not Being Prepared
Our job as brand designers is to bring the vision you have for your business to life, not determine your vision. Brand design is a collaborative process, so be prepared to answer a lot of questions and put trust in your designer and the process. While we can definitely give advice and help guide you in the right direction, you’ll need to tell us what you want.