Every small business owner wants to grow their brand, but most advice tells you to do more. Here are 7 tips to help you grow your brand and business that won’t make you do even more than you are already.
Having been in business for several years now, I’ve tried every business growth tactic that there is.
- I’ve watched the webinars from “growth coaches” and signed up for their courses.
- I’ve signed up for all the social media platforms.
- I’ve tried paid advertisements without really knowing what I was doing.
Unfortunately, most of those methods made me feel stressed out and yielded little to no results for the amount of time I was putting in. Instead of doing more, I started to put more focus on the things I was already doing and try to make them better.
I believe that this is a much better method for growth simply because what you’re currently doing is already working. If you can make improvements to that, it will work even better. So today, we’re going to cover 7 ways to improve your brand by strengthening what you’re already doing.
1. Reach Out To Your Existing Customers
Your existing customers chose you for a reason. By ignoring them to focus only on new customers, you could be missing out on additional opportunities to work together. Your existing customers already trust you and know that you’ll do a good job, so reach out to them and ask if there’s anything else you could do for them. You might be surprised by the response!
I recommend reaching out to your existing customers via email. Keep it casual and not “sales-y”. Simply letting them know that you’re here to help if needed can go a long way.
2. Poll Your Customers
Since they have already worked with you, polling your existing customers is a great way to gain insight about what you offer and think about potential new products or services. Most of the time, existing customers are willing to give you feedback. Don’t be afraid to ask for it, then act accordingly! The more feedback you get, the stronger your brand will become and a strong brand leads to growth.
3. Evaluate Your Customers
When you first started the process of branding your business, it’s likely that you created a user persona. A user persona is a fake person that fits the criteria of someone that would buy from you.
Creating user personas can be very helpful to target your messaging, but I think it’s important to evaluate that persona after you’ve been in business for a while to make sure your user persona fits your actual customers.
You might find that the two don’t exactly match up and you may need to tweak your persona slightly in order to better target your actual customers. The better you know your actual customers, the easier it will become to market to people that are like them.
4. Tweak Your Existing Services
If you’re offering services, it’s likely that you’re bundling a lot of different tasks into one service. By evaluating your existing services, you may find that there is an opportunity to break up those bundles into separate services.
For example, at Do You Branding, we offer a branding and web design package which will give your small business everything it needs to get started. But we also offer a signature brand package for people that are not ready for a website design at the time. It’s the same service, just minus the website design. By breaking up the services that we offer into different packages, we’re giving our customers more options.
5. Consider Removing Services That Aren’t Working
The last point talks about what is essentially adding new services, but we also think it’s important to remove any services that aren’t really selling or working for you. Being laser focused on a few specific things is better than spreading yourself too thin by offering a ton of services that you aren’t really interested in doing.
Back in the day, we used to offer social media management. Although we had a few clients sign up, ROI wasn’t worth it. We were putting a lot of time into a service that we weren’t super thrilled about. We spent of a ton of time and effort trying to promote a service that our clients weren’t really interested in. They wanted branding and web design from us, not social media management.
When we decided to remove that service and solely focus on branding and website design, we started to gain more clients. In hindsight, this makes a lot of sense, because we put our time and effort into promoting the services that our clients really wanted from us.
6. Audit Your Existing Website
Does your website actually speak to the customer that you’re trying to work with? If not, you may need to tweak a few things.
This is why evaluating your customers is so powerful. Who you think your customers are compared to who they actually are could vary. If that’s the case, your website needs to change. You may need to:
- Change your website copy to be less generic.
- Update your images to speak more to your audience.
- Update your site’s navigation so that it’s easier for your customers to navigate.
Making small tweaks to your site periodically can have a big impact.
7. Pay Attention To Your Analytics
You only have so much time in the day. Don’t waste it on things that aren’t propelling your business forward. When it comes to figuring this out, Google Analytics is your website’s best friend. If you understand how people are getting to your website, you can focus on the marketing channels that are actually working, and abandon the ones that aren’t.
Google Analytics provides a wealth of information about your customers. You can analyze how they find your website, what pages they visit, how long they stay on a page and so much more – all for free. Google Analytics is one of the most powerful tools you have to market your business, so make sure you’re taking advantage of it.
If you want to grow your brand, adding more to your plate isn’t the solution. Instead, focus on what you’re already doing and try to find ways to make those things better.